{"product_id":"keracare-1st-lather-shampoo","title":"KeraCare - 1st Lather Shampoo","description":"\u003cp\u003eStart your wash day with a fresh, thorough cleanse using KeraCare 1st Lather Shampoo. This sulfate-free, deep-cleansing shampoo is specially formulated to remove dirt, excess oils, hairspray, gels, and stubborn styling product buildup without stripping hair of its natural oils. Its rich, luxurious lather effectively prepares strands for a second cleansing with a conditioning shampoo, allowing hair to better absorb moisture and conditioning treatments. Suitable for all hair textures, this refreshing first-step cleanser leaves hair feeling clean, lightweight, and ready for the rest of your hair care routine without excessive dryness or a dulling residue.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleansing Formula:\u003c\/strong\u003e Thoroughly removes dirt, excess oils, and accumulated styling products from the hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective Buildup Removal:\u003c\/strong\u003e Helps eliminate residue from hairsprays, gels, and other styling products for a fresh, clean finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Cleansing:\u003c\/strong\u003e Cleanses effectively without harsh sulfates or unnecessarily stripping hair of its natural oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, Luxurious Lather:\u003c\/strong\u003e Produces a generous lather that helps distribute the cleanser evenly throughout the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepares Hair for Conditioning:\u003c\/strong\u003e Removes buildup so hair can better respond to moisturizing shampoos and conditioning treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintains Natural Moisture:\u003c\/strong\u003e Cleanses without promoting excessive dryness or leaving hair feeling stripped.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Dulling Film:\u003c\/strong\u003e Rinses clean without leaving behind a heavy residue that can diminish shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores Lightweight Movement:\u003c\/strong\u003e Helps refresh hair that feels weighed down, coated, or difficult to manage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal First-Step Shampoo:\u003c\/strong\u003e Designed for use before a second cleansing with your preferred KeraCare conditioning shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor All Hair Textures:\u003c\/strong\u003e Suitable for a variety of hair types and textures as part of a regular cleansing routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 8 fl. oz. \/ 240 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eRub an ample amount of KeraCare 1st Lather Shampoo between your palms and distribute throughout wet hair.\u003c\/li\u003e\n\u003cli\u003eWork the shampoo into a rich lather, gently massaging the hair and scalp to remove dirt, oils, and styling product buildup.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eShampoo a second time with the KeraCare shampoo of your choice, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eProceed with your preferred conditioner and style as desired.\u003c\/li\u003e\n\u003cli\u003eUse when hair feels coated, lacks its normal curl definition, or seems weighed down and less soft or manageable than usual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Cocoyl Isethionate, Fragrance\/Parfum, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Benzyl Salicylate, Linalool.\u003c\/p\u003e","brand":"Beauty Queen","offers":[{"title":"Default Title","offer_id":50853151637643,"sku":null,"price":7.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/7941\/9019\/files\/keracare1stlather.webp?v=1792878704","url":"https:\/\/shopbeautyqueen.com\/products\/keracare-1st-lather-shampoo","provider":"Beauty Queen","version":"1.0","type":"link"}